“The beach is a world that changes but always remains the same” – In a kind of silent photographic survey, Vitali chose the beach as a privileged place from which to study our society - he observes how our trends, customs, concerns with privacy have changed with time, in a continuous pursuit of leisure…

“Until the Nineties, particularly in Versilia and Romagna, they were important gathering places. The disco was a way of life. The beach, on the other hand, is a world that changes but always remains the same.

The interest in playful spaces, such as discos, parks and especially beaches, stems from the possibility of following with a photographic eye what is happening on a social level, as if they were tranche de vie to be fixed and revived through a shot.
“Entertainment places are in tune with my photographic research. If I take a picture in a square, the atmosphere is very confused: people walk in different directions, often their backs are turned, they have no precise interests. Whereas on the beach most turn their gaze towards the sea and rest, they are more static or focused in precise activities anyway. It is a non-dispersive place and respects an order in the arrangement, which I consider fundamental. Then there are paradoxical situations such as discos. Until the Nineties, particularly in Versilia and Romagna, they were important gathering places. The disco was a way of life. The beach, on the other hand, is a world that changes but always remains the same.”

That Adriatico Kitsch (Adriatic Kitsch) as Pier Vittorio Tondelli defined it, which is empowered by nighttime entertainment, sand, and sea: “The postmodern Adriatic Riviera. A summer cosmogony of the national-popular libido that, in spite of decades, trends, and recessions, persisted, more or less, intact, in the customs and manias of our people, so that once again on the right flank of the national shores the parade of desire is staged in a mixing of ancient forms and brand new attitudes“.1

[…]

Federico Jonathan Cusin, “Microstorie balenari: la società contemporanea attraverso la lente di Massimo Vitali”, in Lampoon, April, 21 2022.

1. P.V. Tondelli, Un weekend postmoderno. Cronache degli anni Ottanta, Bompiani, Firenze–Milano 1989, p. 98.

2. More info about Pier Paolo Pasolini’s inquiry on Italian beaches here.

“Vitali carries on a research that has the flavor of a silent photographic inquiry, which, at times, recalls certain works of the Sixties in terms of places and poetic aims, as in the case of the crowded beaches of Pasolini’s Comizi d’Amore (1964)”

Vitali carries on a research that has the flavor of a silent photographic inquiry, which, at times, recalls certain works of the Sixties in terms of places and poetic aims, as in the case of the crowded beaches of Pasolini’s Comizi d’amore (1964), whose photography direction had been entrusted to Mario Bernardo e Tonino Delli Colli. Already one could sense a pursuit of leisure, some sort of lasciviousness, all the consumerism and conformism of the Italian people.2

“Pasolini also made the reportage La Lunga Strada di Sabbia (The Long Road of Sand) where he travels through the entire Italian coastline between June and August 1959 aboard his 1100 Millecento car. He was on assignment for the magazine Successo, for which I also had the opportunity to work.  Today, I can still observe the features of Italian society detected on the beaches of Comizi d’Amore (Love Meetings). The swimsuits, the beards, the tattoos change, as well as the act of photographing oneself on the beach, once much rarer than today. In my first shot #0000 in Marina di Pietrasanta there is a man photographing his son swimming: an incredible rarity at the time, a sort of ‘scoop’. Whereas today photography, no matter where, has acquired a sort of irrelevance, it is no longer a confrontation. One can observe without establishing a contact anymore”.

The current pervasive presence of photographic devices with which to capture and immortalise oneself creates a new dimension where the individual’s astonishment or embarrassment decay as one is getting used to be seen through ‘electronic eyes’: “years ago the fact that I was taking pictures on the beaches was perceived as almost inconceivable, even in the name of privacy, today almost no one cares. Recently some kids asked me if I was making videos for TikToK.”

[…]

My research focuses mainly on the distance between groups, on how their members interact. I want to get into a kind of conversation with them. I’ve never done this, but sometimes I would be tempted to take my research to extremes, introduce myself to some of the subjects who are part of my shots, explain what I’m doing and ask if I can continue to observe them in their homes to understand their personalities even better.”

Federico Jonathan Cusin, “Microstorie balenari: la società contemporanea attraverso la lente di Massimo Vitali”, in Lampoon, April, 21 2022.

1. P.V. Tondelli, Un weekend postmoderno. Cronache degli anni Ottanta, Bompiani, Firenze–Milano 1989, p. 98.

2. More info about Pier Paolo Pasolini’s inquiry on Italian beaches here.

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